10 real Content Marketing Tips for Digital Marketers
With the ever growing digitalization of the world, the demand for quality content and content marketing has risen significantly. Optimization of webpages, blogs and articles plays a significant role in the entire procedure. It will not be surprising if we say that there are around 500 million blogs on the internet. From this figure, it is easy to depict the status and importance of content marketing when it comes to the optimization of a webpage and generating leads.
Content Marketing Tips that Create a Difference
If you are working in a company that is providing digital marketing services, you must know the importance of high-quality content in your line of work. So, start creating quality content by keeping track of a few important tips mentioned in this post which have been tried and tested by many with proven results:
Develop a Content Marketing Strategy
Business owners mostly care about one thing, and that is making profits. They know the importance of forecasting and planning in advance. We all understand that everything begins with a plan. Starting content marketing without a plan means that you are going nowhere with it. By making sure that your strategy is focused on your target audience gives you a head start that your business requires. You can get an even better understanding of the situation at hand by analyzing the content gap between you and your competitors using different analytical tools such Ahref.
- More Keyword Research and Analysis
After Google adopted a more contextual approach towards content, many experts started recommending focus on delivering high-end content only. Ideally, this would be the perfect scenario, but this does not work in the real world. SEO is critical when it comes to ranking your content on search engines. Without keywords, you cannot anchor your content in the digital world.
Target your business specific keywords with high search volume and low keyword difficulty for better position in the ranking games. This certainly does not mean that the content is stacked with useless keywords or stuffed with it. The end goal of a content piece should be value for the reader which is why the quality must not be compromised in any way.
- Promote Your Brand
The main objective of developing a content marketing approach is to promote your brand and what the business has to offer. This target can only be achieved based on how you want your brand to communicate with the audience. It is important that the content can speak for the business. Some content generators prefer copying and reshaping content posted by popular blogs and articles. Going through informative and accessible content is okay for research and information purposes, but copying their content is a big no!
The new rules regarding plagiarism are stringent; hence; there is a huge possibility of getting penalized for duplicate content by the search engines. The action of penalization results in loss of brand value; therefore, it is recommended not to copy anything from other blogs. Instead, with research and careful evaluation, create something that becomes your brand identity.
Follow the Trends
Even though religiously following market trends is frowned upon by content gurus, but it is not always the case. In the world of digital marketing, keeping in touch with the market trends is essential. Consider how they are influencing your relevant industry and be part of it, who knows you might end up going viral.
Consider following different content trends e.g. if the infographics are the rage for a season then opt for this type of content generation. If you feel that quality is being compromised during an image’s uploading, then consider converting basic PNG to PDF format to avoid quality deterioration.
- Prioritize and Stay on track
Consistency in the art of content marketing is vital. Every individual in the content marketing team needs to be aware of their day to day tasks, and the seniors must ensure that the deadlines are being met. This is mostly not a one-person job as it requires certain individuals with a specific skillset to create promising content. Maintain a content calendar that induces a schedule of what to post and when. You can use project management tools such as Trello for planning your weeks.
Another way to promote your material is by getting an influencer from your industry on board for promoting your content. Make sure you do some proper research before deciding who should be approached. Analyze the individual, their audience engagement, and their reputation in general. All these aspects will help in deciding between a good and bad investment.
Make Social Sharing Easy
One of the best and probably most engaging ways to get traffic on your content is with the help of social media. You can easily find your target audience with the help of simple tricks like using the right hashtags and mentions or sharing your content with relevant groups and online communities.
Social media is a great platform to get traffic on your website as well as build a proper community and establishing a fan base that can be your next potential customers. But the content that you produce does not have to be posted everywhere. It is much smarter to concentrate on building a network over a specific platform that you can use more efficiently rather than wasting effort on everywhere.
- Consider remarketing the content
Producing high-quality content is crucial, but remarketing the content to reach targets is even more important. If you can deliver optimal quality content but not remarket it to reach the targeted audience, it means you are not allowing the material to shine and reach the exposure that it deserves. Bring the revisiting users back with simple methods like inviting them to your website to read a specific article that might interest them or employing email marketing techniques.
- Sponsored Posts
Use sponsored posts on Facebook, LinkedIn, Twitter and Pinterest, etc. to reach those specific set of people who are interested in businesses like yours. Facebook Insights allows you to set everything for reaching the ideal audience perfect for your brand.
- Keep it simple, engaging and conversable
In the competitive and opinionated world, it is way too important to stand up for yourself and let others hear you. Instead of wasting time copying other people and what their opinion is on a specific topic, go for something that you think needs to be read. Generate unique content with good readability score that are understood by everyone and don’t forget to allow people to leave a review on your posts.