Local SEO is a crucial constituent of an SEO strategy particularly in case of a mid or small sized business which depends on local customers. Various strategies can be implemented right from content optimisation using keywords to providing the NAP (name, address, phone number) into different local directories. For organising, streamlining and tracking all local SEO efforts one must use some useful local SEO tools.
Various Local SEO Tools and its Significance
Take a look at the top 15 local SEO tools which can prove immensely useful. Of these, some are available for free while some have a small cost.
Keyword Planner- The Google AdWord Keyword Planner will help to strengthen the local SEO keywords. In fact during the phase of keyword research, one can check the traffic for particular keywords along with getting new local keywords based on the local searches. Besides this tool will also allow you to conduct research based on the geographic regions. Along with being an essential tool for one’s efforts on local SEO keywords, this is also free to boot along with being an immensely useful SEO tool that is available for free.
SEOProfiler- This is an immensely powerful tool as it has features like webpage optimisation, website audit tool, customizable PDF reports, the ability to identify strong local keywords and the link disinfection tool which will help in identifying bad backlinks.
Moz Local- It is a tool for local listing management which enables users to manage local listings along with claim as well as verify listing submissions. This tool also functions with data aggregators for pushing listings thereby ensuring that one’s business is visible. Besides, it will help in scanning through citations and notifying one of the errors if any which it comes across that can hurt their local SEO. It will offer one a rundown on the different categories listed along with the type of media that is used for their citation.
SEOPressor- This is a tool which will help to score the full SEO strength of one’s website and offer recommendations and guidance on ways in which one can improve the same that in turn will aid with their local SEO despite not being built for it specifically. It has an audit feature which will help in notifying one of the pages which require getting optimised in various ways. No wonder this tool is counted amid the leading SEO tools especially for businesses of a small size.
BuzzStream- This tool will help to earn local backlinks because it will help one in identifying and building bonds with the local influencers for driving traffic that is word-of-mouth along with boosting their brand’s local awareness. Besides, it is also beneficial for digital PR and content promotion.
Whitespark Local Citation Finder- This tool is a full-fledged one. Along with offering local listing management, it will also help in finding where one must list their business to augment local SEO rankings. This tool also comes with an array of additional features such as discovering create link opportunities, monitoring local search rankings through a city, collecting online reviews and customer feedbacks amid others.
Synup- This tool helps one to submit their NAP into local directories. Besides it also helps one in managing their local listings efficiently along with analysing and reviewing their listings as well as NAP data. Synup is a highly comprehensive directory list which will allow one check listings to see whether they have on them the existing credentials, adding NAP to the list and fixing incorrect data on the listings that exist.
Screaming Frog- This tool will help in auditing and indexing the Meta Data and HTML of the site along with helping one to find broken links if any to prevent hurting their rankings in local SEO. It also has advanced features which come for a cost. To know more contact SEO by Joel House Sydney.
Serplify- This is a web software which will help one in attaining the number one rank on Google by adding locations and domains they desire in ranking for and adding countless optimised pages automatically for each keyword and also syndicating the content, optimising the content and mass indexing.
Local SEO Checklist- It will help one to boost their local SEO rankings. It provides 40 unique features which detail particular tasks for optimising one’s website along with increasing their ranking via developing their blog, social media and on-page SEO.
Upcity- This is an effective SEO report card. One just needs to submit their site because it will help in analysing each facet of the web page providing them with the total score which compares their page to their competitor sites.
ReviewTrackers- It will help in tracking the customer reviews/feedbacks of one’s business. This tool plays a pivotal role in one’s local SEO strategy and their reputation thereby making it an immensely useful tool. It generally collects online feedbacks and reviews from more than 70 review websites which one can use for determining the awareness and reputation of their brand.
Copyscape- Copied content will hurt one’s website the most. Duplicate or pasted content is a means of damaging one’s ranking both in the case of local and regular SEO. By placing the content on Copyscape, one can ensure it is original as well as avoid plagiarism.
PageSpeed Insights– A web page loading rate will have an immense impact on one’s local SEO rankings. If it is very slow, there will be fewer chances of visitors to stay on their page which will affect their bounce rate and also hurt the rankings. This tool along with reviewing their site’s load times will also offer suggestions on ways to improve the same.
Ahrefs- Last but not the least this tool will offer one with a comprehensive backlink profile just for any site they desire. It will enable them to view who is linking to their website, the anchor texts used for backlinks as well as how strong their backlinks are. Besides, it will also help in checking their competitor’s backlink strength.
Hurry, make the most of these local SEO tools and climb the ladder of success.