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Best SEO Tools that SEO Experts Actually Use
Search Engine Optimization is crucial for the overall growth of your business online. Nowadays, the digital platform has become a vital area of doing business. Hence, it is essential to establish your brand authority online.
You can find out the need for implementing the right SEO practices in your company by doing a simple test. Do a Google search to find a place for a team outing in Bangalore or the best escape room in Bangalore. Once the search results in the page load, you will check out the first few links, right?
Because of this inherent tendency amongst users, online businesses work hard to secure top rankings on the SERPs. To make it easy for you, we have compiled the best six tools to enhance your SEO strategies and grow your brand:
1. Market Muse
Market Muse is a popular tool helping businesses curate SEO-friendly content. Especially for small publishing companies, this powerful AI-based content optimization tool can be of great help.
With the accessible version of Market Muse, you can check out the primary features of the tool. Based on machine learning technology, this tool will take care of keyword research, competitor research, and several other needs. It is also a helpful tool for content writers by providing helpful topic suggestions.
2. Google Keyword Planner
It helps users identify suitable ad groups and keywords relevant to their business niche. You can now understand what users are looking for on the web. It also allows you to know how often they are searching for them. The tool categorizes these keywords into two groups. They are keyword competitiveness and search volume.
The Google Keyword Planner will also showcase other relevant keywords used by people in your locality. It will also show you the keywords facing low competition and high volume, in contrast to others, and help you define your SEO strategies.
Semrush helps businesses enhance their digital marketing and SEO strategies. It primarily works as an SEO content and analytics tool, helping businesses with detailed SEO guidelines to make well-informed decisions.
You can draw sufficient advantage of the tool in improving your local SEO techniques and advertising. Semrush also identifies your competitors and helps you to stay clear of them. It also offers you a keyword manager, which provides you with a list of semantic keywords to use in your content to reach more people.
4. SE ranking
SE ranking is a highly cost-effective and budget-friendly SEO software for small businesses. It offers users a range of functionalities like keyword rank tracker, website auditing, keyword research tools, backlink monitoring, and more. It provides flexible premium plans with similar SEO features for you to choose from for your business.
With the help of the SE ranking tool, you can now perform in-depth keyword research and competition analysis to find suitable keywords for your content. SE ranking utilizes an updated database to search for the best keywords. It also offers you website auditing of your on-page and off-page SEO issues and provides helpful suggestions.
5. Moz Pro
Moz is an efficient SEO software for small businesses. It offers users a complete solution for all their SEO needs, providing features like keyword research, site audits, rank tracking, and more.
Moz Pro has a specific metric called Keyword Priority. It offers users suggestions of keywords that will improve their sites. You can use the link intersect tool of the software to compare backlinks for five domains in one go. It has four pricing plans for you to choose from based on the needs and desires of your company.
6. Google Analytics
Google Analytics is one of the best SEO tools businesses can use today. The software offers several exciting and useful features to enhance your SEO strategies and improve your business. The tool provides users helpful insights on factors like, who visits their site, the most frequently viewed pages, and even how visitors come across their page.
The insights offered by the tool will help users understand whether the website is receiving organic traffic or referral traffic from different social media profiles. It will also help you track your ROI based on specific goals alongside identifying keywords that can help you drive more traffic to your website.
These top six SEO tools can help your business soar high as it successfully combats the raging competition in the online markets. So, check out these efficient SEO tools for your business!