How to fix on-page errors & why is on-page SEO important?
The advantages of SEO services are numerous, and it is the most considerable marketing investment you can make towards long-term success. SEO generates massive traffic, inquiries & revenues. Experts in the field of social media marketing understand quite well the significance of SEO. On-page SEO is a website optimization & management technique used to rank web pages throughout search engine results.
On-Page SEO tactics & practices are among the crucial rankings variables that really can promote the websites for all search engines. A website better is configured by implementing On-Page SEO techniques 2020, and you will be able to reach relevant audiences. Avoiding specific techniques may bring the rivals to earn a spot on the result pages of search engines.
Here are 5 of the most common on-site technical SEO issues you’re likely facing and how to solve them:
- Speed of the website
Website speed is essential to rank on search engine results pages. Customers will not like to visit the website, which is very slow to open & hence wasting much time to
explore. Websites with slow speed have a higher bounce rate & it provides a bad customer experience.
Google Page speed Insights tool tracks and measures the performance of your website for both desktop and mobile versions. Alerts sent out for pages that are not correctly optimized. The best part is that Page Speed Insights offers actionable descriptions on how to rectify the problem.
- Broken Links;
When you have dozens of pages on your websites, one or two broken links are ubiquitous and hardly a concern. Nevertheless, more broken links are a massive hit as it can deteriorate customer’s experience towards your website. When the visitors are facing too many broken links, then inevitably they will divert to another website & thus, in this way, your competitor will get benefited.
Just go to Google Search Console and select the “Crawl Errors” option, which is placed under the “Crawl” button to see how many of your website pages return 404 responses.Therefore, you should remove that error so that your visitors can’t be troubled.
- Errors in the Declaration of Language;
Language declarations become essential for web sites with worldwide audiences. In this way, search engines become able to identify languages. It improves the customer experience in text-to-speech transformation. Translators can interpret content in the correct pronunciation of the language.
One of websites’ common mistakes is to use incorrect language codes. Always use the right code. Know, declaration of language is an essential feature of the web page relevance score. The other error is defects in return tags & to find those mistakes, use the Google Search Console > International Targeting. These descriptions must be checked from a separate document.
4. Low Text-to-HTML Ratio;
The text to HTML ratio of a website calculates the amount of text on that page as opposed to the amount of HTML code available for displaying it.
Low text to HTML ratio tends to decrease a web page's loading speed, and it also indicates that the particular website does not have sufficient text content for people and search engines to make them understand your website information.
- Duplicate Content;
Try to ensure that your website is not in the category of duplicate content. A duplicate content seriously affects your rankings, as well as Google, which can also penalize your website. Due to this, your website can lose the chance to score entirely on the Search engine results pages.
Always try to use the tools to analyze your online content to ensure the uniqueness. If duplicate content tends, you need to follow any of the two options, which are:
Check the URL version of your choice in Google Webmasters. Go to the Settings option, select “Site Settings,” and choose the right URL format. Once the search engine comes across a page that connects to a non-www format of your website, and your preferred approach is www, the link URL is treated as www one.
When multiple URLs share the same information, the likelihood of sharing links, website backlinking, and tracking issues for parameters is higher. Use the canonical tag to prevent this. Any device that passes this tag will find a connection to the resource itself. Any link to a duplicate page treated as a link to its original page & in this way, you never drop the benefit of SEO from such links.
Add canonical tags to both the initial and duplicate material by adding the following line of code as shown below;
“<link rel=” canonical” href=”
Why on page SEO is important?
On-page SEO is the optimization of the web pages so that search engines can find and register them correctly. This is done by ensuring that the content of the site is written specifically for specific keywords that are relevant to the business and the audience.
Importance of on-page optimization:
The main Advantage of on-page optimization is that the content can be managed and edited whenever required.
Some important techniques for ON-Page optimization are the following:
The keywords chosen for each page is the most important aspect of Search Engine Optimization. When choosing a keyword, keep in mind the following: The keyword should be easily searchable and should be in line with the subject of the content of that page.
Placements of the selected keyword will be as follows. But it’s best to start with the correct placement directly in the content.
This means that some header text should be enclosed with the tags <h1> or <h2> and should contain the keyword. Also, be sure to include your keyword or keyword phrases in throughout the copy, and especially at the within the first paragraph. But do not go too far and Keyword stuffing. Google and your viewers detect immediately- and your website might get penalized.
The page title is the most important factor for on-page optimization. Each page should have a unique title with embedded keywords.
The URL structure must be designed to be easy to remember, and it should have the flow to get to the particular page for which keyword visitor is looking for on the result page.
As we know that the Content is king. So, we must write an amazing copy. This means that the content should have a decent length and is not copied from other websites. That’s extremely important! Generally, a content of 500-600 words is recommended, but longer articles may tend to rank better.
If the content is plagiarized, too short, or not useful, then Google may penalize.
A Meta description is a place where keywords for your content must be included. These are used in search results when your page is listed.
One must show some difference in the content. This can be used with the help of HTML tags. Important terms or keywords must be highlighted using any one of the HTML tags.
Link optimization refers to the internal link. A website must have more internal links between the pages. Internal linking can be done in two different ways, either through anchor text or through direct linking.
Image optimization means that the images used on the website need to be optimized. Only then the website can load faster than other websites. This leads to a better ranking.
Finally, you got a better understanding of the critical on-page technical issues of search engine optimization (SEO) and about their solutions. You need to take measurable steps & strategies towards these errors so that there will be no harm to the websites you are dealing with & for their smooth functioning to grow in the business world.
With over 10 years’ experience as a leader in digital marketing, Jeewan Garg is Managing Director and PPC expert of jeewangarg.com. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.