Local SEO Tips for Your Business in 2020
Ever since the rise of digital marketing, various companies throughout the world have increased their sales and improved their relationship with their consumers. This is because the successful firms we know and love today have cracked the internet code and know exactly how to work the online world. Learning SEO and utilizing it correctly is the only way to reach success online today. Of course, you constantly need to keep up with new SEO tips, tricks, and trends if you want to stay at the top. In that spirit, take a look at some of ours up and coming SEO tips that will help you get ahead in 2020.
1. Titles & meta descriptions
Even though titles and meta descriptions seem irrelevant, they’re actually quite important for localizing your business. They may not be ranking signals, but they do offer opportunities to attract the local visitor. SERPs use meta descriptions for snippets, so that’s where they become useful too.
You need a meta title and meta description that’s focused on the local market and that’s compelling. This will encourage your users to know more about your business better than anything else.
2. Optimize for mobile
In this day and age, it’s not enough just to have a fast and running website that works on computers. You have to have the same thing for mobile phones. If you don’t optimize your website so that it can support mobile phones, you’ll be losing a lot of valuable local business. In fact, research has shown that if a website takes more than 3 seconds to load on a smartphone, the user bounces.
Having a mobile-friendly site could be the difference between having high SEO rankings and completely flanking them.
3. Focus on local backlinks
Without link building, your SEO campaign will be left incomplete. Link building is and has always been the heart of SEO. With that in mind, also remember that getting link building for local SEO can be tricky. In the case of local SEO, experts need to consider the local news channels, industry sites, and the community. This is all because these are the most visible link building sources for local businesses.
You can create local backlinks by reaching out to your local newspaper or other local news channels and announce some updates about your business. Whether it’s a new product or an upcoming event, be sure to let them know. Creating locally centred content should also be your goal. One other thing you can do is to offer discounts or deals every week/month/season and announce this to the customers via the news.
4. Get starts on your Google listing
Organic SERP listing that’s accompanied by five stars is definitely more appealing to both you and your audience. If you want to improve your ranks and in the most organic way, you have to make sure that you have enough stars on your Google listing. One other thing you need to pay attention to is that your listing stands out from the crowd. In the sea of similar businesses and SEO tactics, this is the only way to attract audience attention.
Adding stars is a process that’s going to take some time, but also a process that takes places in different stages. First, you’ll need to collect genuine and unique reviews. After that, add the reviews to your website. One mistake most businesses make is that they put the reviews right on the home page. Instead, create a separate page and drive internal and external links to it. This will give you much better SEO results.
5. Professional advice
If all else fails, one thing won’t and that’s professional advice. Advancing your business and using SEO the right way doesn’t come naturally to anyone. It’s all about skill and practice. Thus, you have to realize that some people simply have more practice than you do because they’ve been in the game for longer. If we’re comparing countries, this statement is especially true for Australia. The country has a lot of experience in the digital world and is one of the leaders of SEO.
So, if you think you’re doing things right but aren’t getting any results, or if you just don’t know where to begin, always ask for professional advice. The best thing you can do for yourself is to contact SEO pros from GWM Sydney. By contacting your local experts, you’ll know your business is in the right hands, you’ll get the clarification and advice you need to beat the competition, and you’ll get to take the easy way to success. Remember what they say, work smarter not harder.
6. Localize your images, too
If the location is especially important for your business and not your business address, you should also consider localizing your images. Though this step sounds extremely complicated, it’s actually pretty simple. All you have to do is to put geo-tags on any specific images for your business location. Enter the name of your business and find its listing on Google maps, then just drop the image you want to geo-tag into the pane on the right side of the screen. Just like that, the image will be localized with a location tag.
This is important because it helps Google recognize that the image is connected to your business. By default, this gives a strong contribution to your performance in local SEO rankings. One other thing you could do is to name your images with a chosen keyword and location. This way, you’ll maximize your local SEO value. Of course, you need to make sure that the keywords are selected strategically.
Even though SEO tactics may seem hard, they don’t have to be. When you understand what you’re working with and when you know the tips work, there’s nothing you can’t accomplish. Being one of the best firms in 2020 doesn’t have to be just a dream any longer. The online world is entirely yours if you just dare to conquer it.
Bio: Patrick Adams is a freelance writer and rock-blues fan. When he is not writing about digital marketing, he loves to play chess, watch basketball, and play his guitar.