The State of Mobile in 2020 and Beyond
It is no wonder that mobile has entirely transformed the way we interact with the world around us. It has entirely changed our daily routines. It changed the way we order food, buy groceries, book trips, stream content, game, and shop.
This has significantly made our lives easier with each passing day and proved instrumental in transforming nearly every industry in the process. This has become an important channel for interacting with consumers, and companies that succeed in mobile are enjoying financial rewards.
In order to understand an industry better, it is crucial to look at the numbers. Data and statistics provide a meticulous outlook on an industry’s working. Let us have a look at some of the insights into mobile’s expansive impact across industries and the global economy.
Appannie is a leading market research company providing immaculate data into the world of mobile app standards. We have compiled a report based on Appannie’s market research data which will help us better understand the present and future of mobile apps and smartphones.
- According to the research conducted, overall downloads rose 45 percent in the last 3 years. It has jumped 6 percent year on year. China and India remain the largest markets for mobile app downloads.
- In play stores, both Apple and Android, mobile games make up to 72 percent of all app store spend. In app purchases or premium apps are preferred more in the gaming category by users.
- It is said that by the year 2023, the mobile industry will contribute $4.8 trillion to global GDP.
- Across all the analyzed markets, consumers had spent 35 percent more time on mobile in 2019 compared to the previous 2 years.
- Research also estimates that total mobile subscribers will approach 6 billion by 2025.
- A staggering 4 billion more people will be using the mobile internet by 2025.
- It is said that at least four in five connections globally will be smartphones by 2025; smartphone connections in Sub-Saharan Africa will more than double
- As brands keep on embracing the unprecedented reach and value of mobile, more and more advertisers are expected to spend at least $240 billion into ad spend in 2020, going up 26% from
- Non-gaming consumer spend in the top 250 apps was largely driven by apps with subscription in the year 2019. While the on Google Play store it was 91 percent, on Apple Store it was 95 percent
- Most in-app based subscriptions have succeeded in video streaming and dating apps like Tinder, Netflix, and Tencent Video. These were some of the top gainers in non-gaming category.
Futuristic Mobile Trends
- In the United States, 106 million downloads of the top 20 IoT apps occurred in 2019; expected to rise in the next 2 years.
The new decade that we are ushering into will be the next phase of mobile. Smartphones will serve as the primary interface through which all of us will interact with the world around us.
- It is said that by 2025, there will be around 2 billion connected devices, up to 177 percent from 2018.
Year 2019 saw the dominance of Gaming, Finance, and Shopping based apps
- Mobile games in 2019 had seen 25 percent more spend than in all other gaming combined.
- Research says that the world of mobile gaming is on the way to surpass $100 billion across all the app stores in 2020.
- Action based games represent the biggest portion of the core mobile games on app stores. PUBG MOBILE remained the #1 action core game by time spent on Android phones globally in 2019
- Historically games have been used for performance advertising. However, companies are constantly running branding campaigns in mobile games.
- Close to 17 percent more games surpassed the annual consumer spend of $5 million in 2019 compared to 2017.
What does the future hold?
5G is now upon us. And it brings with it the promise of a plethora of exciting new services. The boundaries between mobile and the wider digital ecosystem are blurring with each passing second.. Along with it data monetisation also poses a continued challenge. Operators are moving beyond their traditional telco businesses in order to explore new opportunities in a fast-paced competitive landscape, leveraging the existing mobile app development services.
Albert Smith is a Digital Marketing Manager with Hidden Brains, a leading Enterprise Mobile & Web App Development Company specializing in mobile & web applications, IoT, Cloud and Big Data services. He provides innovative ways to help tech companies, startups and large enterprises build their brand.