What is the benefit of Chatbot for eCommerce?
Those days have gone when the purpose of chatbots was only to collect email addresses and phone numbers. After opening a website, a little window pops up and says “Do you have any query? We are here to resolve it.” If you ask a question then a reply comes which says “Leave your email address and phone number and after some time we will give you a reply.” We will now discuss the chatbots that are in use today. Giving customers a good shopping experience instead of collecting their data is the primary task of these. Customers can use their smartphone screen to communicate with these by touching on it and can take a direct entry into the store. In return the owner of the store can give responses to customers by using the same chatbots. Now I will tell you the benefits of chatbot for ecommerce.
1.Resolving customer queries– Some years ago telephone calls were used to resolve queries of customers. But 32% consumers were not satisfied with this method of resolving queries. The reasons behind this are that the customers had to wait a long time for their number to come and they are not able to reach the right contact in the first attempt. If we use chatbots here then it can help the customers in a much better way. With the use of chatbots customers can enjoy while shopping. These can resolve customer queries accurately and instantly at any time. The customers do not have to wait for a long time and multiple queries can be resolved at a point of time.
2.To recover carts that have been abandoned– If a person is going to make a purchase through your website and he adds some of the products in the shopping cart but due to some reasons he does not buy the items and leaves your website in that condition only, then what will you do? In this situation you have to send a reminder in the form of email to him. But this will not help in conversion. If we use chatbots here then a positive response can be evoked from consumers by reminding them effectively through these. When you communicate with these then we can say that this type of communication is a customized form of communication where the click rates are high.
3.Making announcements about new products– If you are going to sell products for a limited period of time or you have decided to launch a new product for selling then how will you deliver this message to customers? It is best to use chatbots here. They are very good in doing conversation with customers and can announce new information to customers by making them visit the landing page having that new information about products.
4.Helps in generating leads– You should use chatbots for generating leads instead of using traditional methods for doing it. Hence for collecting the required data from customers you should use these to communicate with customers instead of making them fill big forms. By doing this you can reduce cost per lead and this gives you better knowledge about the needs and interests of customers.
5.Helps in increasing sales– It will be very beneficial to you if chatbots work as personal assistants for shopping purposes. By using these you can prevent customers from wasting a lot of time in browsing the full website. By doing communication with customers in a quick and effective manner these can easily determine what are the requirements of customers. By seeing the history of purchase of customers the chatbots can recommend products to them if they are going to purchase the second time. For example, if a customer buys a white dress then you can help him in purchasing the items that he may like by using these if he purchases the next time.
You can consult a digital marketing agency India to know how you can take the help of chatbots to increase the number of visitors to your site.