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In recent years, social media has been playing a major role in promoting businesses and building brands. Currently 4.48 million people use social media all over the world, which is a dramatic rise from 2.07 million in 2015. Needless to say, promoting your company on such widely used platforms will generate more leads and convert traffic on your website. Therefore, you need to use social media platforms to your advantage to reach out to a greater audience.
10 Effective steps to build your brand on social media platforms
Social media brand building is a complex process with countless nuances. It requires coherent strategization and dedicated hours. We have listed down 10 most effective steps to build opr enhance your brand image through social media platforms.
Build an out-of-the-box social media profile
First and the foremost, you need to build attractive and relevant social media accounts for your business. You need to comprehend that your social media account would be a direct link for the audience to your business. Thus, you need to build your profile accordingly with relevant information, graphics and links. Thus, make sure that your profiles for different social media platforms like Facebook, Instagram and many more convey the accurate information about your venture.
2. Connect and address your target market
It is important to know your target audience and the purpose of the social media accounts you are running. Once you know the aforementioned factors, it would be easier for you to connect with them through different strategized content and campaigns. You need to understand that social media accounts of the target market are mostly personal and you need to interact with them from an informal perspective. Create relevant content with questions for the audience. Address their problems and offer solutions through your services.
3. Persuade the audience to follow you
It is important to convince your audience why your business stands out from the rest. You need to persuade them to follow your social media profiles. Highlight the key features, the solutions you offer and what positive changes you would bring to their lifestyle. Once done you can easily convince the target audience to follow your brand. This is one of the major driving forces of effective brand building.
4. Maintain a social media marketing calendar
Once you have constructed an impactful social media profile with considerable followers, you need to maintain an active social media calendar for marketing purposes. The calendar must keep a track of the campaigns, posts and group/community content. Make sure that the calendar is constructed as per the ongoing trends of social media like Facebook, Instagram, Twitter and many more. This calendar of day to day social media engagements shall give an in-depth idea of the content for the week or month.
5. Launch attractive campaigns
Social media campaigns play a vital role in engaging the target audience. The campaigns you launch and follow, must comprise of the following aspects:
- Trendy content that would attract the target market
- Social media optimized content to generate the maximum leads
- Specific guidelines-centric campaigns relevant to the social media platform
Campaigns are usually 3-7 days long and are highly capable of creating strong brand awareness among the audience. Innovative and well-executed campaigns can benefit every business tremendously.
6. Strategize the content for every social platforms
You need to know that different social media platforms are used for different purposes and that the target audience should be reached with different approaches. The content you are creating for Facebook would be different from that of Twitter. Similarly, it’s important to study the trending topics of every social media platform you are connected with and create specific content for them. Make sure that your content is strategized enough with adept SMO tricks to engage the maximum leads.
7. Use relevant Call-To-Action
CTA or Call-to-action is one of the primary pillars of social media content. Once the audience is familiar with your venture through the content, you need target-specific Call-to-action that would guide the audience to the purpose of the content. This would prevent them from being clueless after they are aware of your services. The CTA can guide them to your website or your business or any other means that you would like to offer the target market.
8. Collaborate with influencers
Social media influencers or ‘known-faces’ are the ones people like to stay updated about. These influencers are followed by most of the users on social media platforms like Instagram and can serve as a great way to reach out to the maximum number of people. You can collaborate with these well-known personalities and promote your business on different digital platforms. Thus, collaborating will increase your number of followers and in turn, would generate more converting traffic.
9. Stand with a human cause
Many renowned businesses and companies are standing out with a human cause. This helps in enhancing the brand reputation as audiences are no longer just looking for specific personal benefits. Companies that have introduced human causes like environmental awareness, by donating to NGOs or by employing environment-friendly production means, are more likely to appeal to the audience. Choose a cause and stay true to it, for better brand building through social media.
10. Run paid ad campaigns
Paid advertisements on facebook and Instagram, not only help in generating leads, but are highly effective in determining the company’s progress in reputation management. The paid ad campaigns help in creating a buzz among the social media users you are targeting. While developing the campaigns, you need to make sure that they are optimized for that social media platform and contain target-specific and innovative content to engage the maximum number of potential customers.
In conclusion, it is evident that social media can play an influential role in brand building and must be used by every company, a start-up or an established one. For this purpose, it is advisable to hire a reliable digital marketing agency with skilled and certified social media marketers. These professionals can help you build a strong brand identity through your social media profiles by executing the right tactics as per your requirements.