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Content marketing is a vitalpart of online marketing. It might be considered a new concept, but it is one of the most effective forms of marketing. By using content marketing:
- You can build trust with your target audience as he or she moves down the buyer journey. This helps build brand awareness and trust – two very vital elements required to get traffic and leads
- You can establish authority as a brand which knows what its selling and generate more solid leads.
Content marketing agencies are gaining popularity because of the kind of content they are putting out for their target audience. They create high-quality original content which is unique and eye-catching. Content marketing agenciesare experts in developing engaging and exciting content for every stage of the buyer journey, thereby creating a strong brand connect for your product or service. Here are the best kinds of content marketing types used by the best content marketing agenciesin India.
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The Most Popular Content Marketing Types to Grow your Business
Blogging: Hey, do you have a blog on your website? If you don’t have one, it’s time to create one as soon as possible. Blogging is perhaps the most basic form of content marketing and one of the most powerful (if used properly). By using blogs, you can share your expert knowledge with your target audience and continue providing them with valuable information that your reader can use somewhere. Blog content has substantial SEO value and helps to get high organic traffic for your site. As per the statistics, companies with active blogs report:
- 59% growth in visitor engagement
- 34% improvement in search engine rankings
- 26% rise in customer retention rate
- 58% increase in traffic to the site
In case you do not have your inhouse resource for a steady flow of content production, the best content marketing agencies are out there to help you create strong and effective blogs that will help you attract new customers and continue boosting your business. There are many blogging platform which offers free blog post ,short content posting which is easily indexable for example word press ,blogger ,tumbler etc .This is one of the best cheap way of content marketing and it also effects on keyword ranking traffic growth etc .If we talk about length of blog content so ideally you can post in between 1200 to 3000 words with 5-6 subheading .So, why don’t you start your blog today?
Case studies and success stories:
Everyone loves to read about success stories. This typeof content builds trust in your product or service and can help you get more conversions from your website. If you are in the B2B segment, it’s definitely one of the most effective content marketing types to try. If you are doing it for the first time, make sure you get the content marketing agencies’ pricingfor developing case studies. For example, if you have a fashion brand, these types of content can be developed by interviewing your most loyal customers or from testimonials of your regular users. Case studies help build trust. They show your prowess as a service provider and build confidence in the buyer to move down the sales funnel.
EBooks:
An eBook is another excellent of content marketing format to try. People are interested in reading free resourceful information, and eBooks can help to do just that. If you want to do it at a minimum cost, just ask your content marketing agencies to repurpose your blogs. A content marketing agency will then use various promotion tactics to maximise its reach amongst your target audience. Ebooks help create awareness about your brand and also help you in converting more customers. Also, a few surveys suggest that eBooks are more effective in increasing customer engagement than other forms of content.
Social media content:
Social media content is all about creating and publishing content online related to your target audience, and your brand. When you interact with your target community, and share content related to what your target audience wants to know, it helps you build a strong presence on social media and increase engagement on your social media pages. Can you believe that global social media engagement has reached 80% and social media sites are the most preferred place for people to share and connect with their friends and family? You can use social media content for content marketing purposes by creating articles that focus on topics related to your business. You could also hire one of the content marketing agencies in Indiato help you create a social media strategy and content for your business.
Videos:
The brain processes visuals much faster than text. The resounding success of Youtube is a living proof of that. There are plenty of video content types onlinewhich can help communicate your message to your target audience. An excellent creative video can have a higher return on investment than a text-only blog post. It is essential to make an intriguing and powerful video that will help you to create awareness about your brand. A content marketing agency is best placed to help you create and publish videos through their video production services. In content marketing, videos are used frequently by companies, and the results are really positive.
To conclude
There are several types of content marketing formats to use. The kind of content marketing types that you should use for your business will also depend on the kind of business you are in. Also, there is a large variety of other formats that can be tried too, for eginfographics, whitepapers, listicles, interactive content, pdfs, slide shows, etc. Also, the kind of content marketing type to use will depend a lot on your content strategy. If you need help with this, and creating content on a regular basis, you can always tap the minds at the best content marketing agencies around you and start working on your content marketing campaign today!